One thing I’m noticing more and more is people supposedly needing treatment for injuries and issues that are being fleeced with weekly treatments and enjoying paying for it. 

It’s like the drug dealers and drug takers of the treatment world. 

I get asked my opinion on people having treatment for months on one issue and not seeing any results and I do have to wonder, who is to blame. 

Is it the treatment guy or gal who has convinced the client that they need to come back every week, (sometimes twice a week) for months, with no real target, yardstick and with no improvement. 

Or, 

Is the client just addicted to the setup and they insist “it’s what they need”. 

I’m a results guy. (kind of in the frame of when Delboy said)

“I’ve always been an achiever Rodney. But, mind you, I’ve never achieved much, but I’ve always been in with a shout”. 

For me there must be some target, Something to be working too. Otherwise, what’s the point. 

If there is no progress, not even a small one, why even bother. 

There’re those type of charlatans out there, who milk their clients, preying on their fears of needing the treatment to stay healthy, but at the same time they’re those type of clients that just need to feel like they are doing something about an issue, without actually doing anything. 

Example…

The client is not being given anything to do, to progress away from the sessions (if it’s relevant to the program of course) then they could be being milked by a milkmaid. 

But, if they are being given advice, tasks, things to do that will improve their situation and refuse to do it, and keep going back for more, then I suppose there are worst things to be addicted to and to spend money on. 

What does this have to do with golf and selling more programs?

Well, how many golfers do you know, that only come and see you when they either “can’t hit a thing” or are “struggling” and they want you to perform miracles in one lesson, or…

How many golfers do you know that would be so much better, and get the results they want if only they just,

Did the work you told them to do, rather than jumping from idea to idea and from golf guru to golf guru.

That’s why building a following of people who want to listen to you, who will take action on what you set them and come to see you to get better and not just a quick fix then, it comes down to marketing yourself in the right way.

the best way to do that is to have a simple formula to follow.

Follow it consistently, and get better every day at daily communication.

A warning..

If you think it doesn’t take work then you would be a terrible fit for what I have to offer. 

Everything I do is set up to repel those types of people, they mess with results and could take the spot of someone who really wants results. But….

If you think you’ve got the stuff to be focused on results, doing the work required and wanna know how to hold yourself accountable to marketing yourself daily (Probably more important than anything else you can do). 

Then maybe, you have the minerals needed. 

It's not easy, but results only come from action. 

https://www.johnseton.com/golfmob-marketing 

John Seton 

Nice one.