What do Golfers think about during Lockdown?
I’ve thought it, ave you? (if we ain't all millyons in debt of course) of all the cool things to do, all the exotic places to go when this is all over, like:
“The spike bar” after a round on a Saturday,
Walking in there starving hungry, with your scorecard in hand, just double-checking the scores cos it was close, still ranting about that 4-foot straight putt, ordering a pint, some food that includes your hot meat of choice, and then taking a seat and looking up at the telly watching Jeff Stelling give you the current football scores while seeing if your football bet is still going.
Whoever thought, that was heaven...
However, most golfers are trying to think up ways to play golf around the house like Chevy Chase in Caddyshack...
Putting golf balls into Pringle packets, going crazy when someone throws away that packet, searching Amazon and eBay for golf nets while at the same time watching golfers hurt themselves with makeshift nets on the internet.
In Spain, we are coming to the end of week 3, or 4, I’ve lost count. If you’re not that far in yet beware that it happens.
If the news is anything to go by, we are in it for a while.
So you might have to start thinking of other things to do that helps you in marketing to golfers.
That can be with how you “think” about how you sell, what it is you offer, and how you can make it more attractive to golfers.
But that all comes down to mindset, and learning to sell without looking and feeling like a car salesman.
Or you can focus on your “skillsets”. Learning how to write persuasive words that people want to read and can't wait for what you have to offer them.
Working on those two things could mean that when you do finally get back on the lesson tee your business and mind will be in a better position for the forces of golfers eager to get better.
So herein lies the question.
What are you actively doing while things are changing to upgrade and improve your ability to persuade and how you think about marketing, so that when you do finally get on the course you are more powerful, more needed and more importantly, wanted more than your competitors.
A follow-up question, if you are doing nothing, then why not?
If you need help:
https://www.johnseton.com/golfmob-marketing
John Seton
Nice one