The Sales page and how to Pre-frame it.
Marketing made simple.
The reason why your sales page will be different from any other golf pro is that golfers will be going to it off of an email you have just sent them.
Why does this matter?
Your email does most of the heavy lifting, the story, trust and vision of what’s possible for them is built on the email, which means they come to your page in a frame of mind that you control.
If they search you online, you can’t control the frame of mind that they are seeing your page. (A great resource for this is in the book Pitch Anything).
What’s written on your sales page can be internalised differently by what they have read or seen just before seeing your offer.
Your Next Action Item
Get clear on what type of mindset you want a golfer to be in before seeing your offer. Inspired? In pain? In desperation for help? This will set up your offer.
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