Human beings Communicate through Stories.

Marketing made simple.

The sale is in the relationship. If you are the one that is there consistently, helping them, guiding them and doing it in a way that’s true to your unique personality, they will buy into you before they buy from you.

Most golfers think golf pros all offer the same product and can get them the same results.

If you stand out, you can show them, (by converting their mindset) that progress comes from taking action and what you offer is different, better and gets results faster.

Your emails should make them want to listen to you, learn from you and then eventually buy from you.

People collect information rather than taking action on the information. If they enjoy what you say, they will listen to you. Your name (in their inbox) gets you not deleted, but your headline gets you read.. Constant headlines like “last chance” and “sale” are boring and eventually stop getting opened, but “What I did on the course but shouldn’t have” followed by an interesting story that flows nicely to your offer is what gets them to your sales page.

Your Next Action Item

Write a simple story about something that happened to you while teaching, and then link it to something you currently sell.

Click on the Red Button Below.